What really irritates your eyes about mascara?

Running:
If a mascara runs when exposed to moisture its dies and chemicals can enter the eye and cause irritation. Kiss Me mascara's unique formulation forms a tube around each lash, which prevents it from running.

Penetrating:
Conventional mascaras are essentially oil-based paints. Since oil penetrates the skin, these mascaras can bring their impurities to the root of the lash. A build up of these impurities can trigger irritation or even infection. Kiss Me mascara coats each lash rather than painting it and it comes off without leaving any harmful residue.

Excessive rubbing for removal:
If your mascara leaves a tint that requires a lot of rubbing to completely remove, you can irritate the delicate skin around the eye. Kiss Me mascara is removed by simply washing your face or showering.

Harsh eye make-up removers:
Some make-up removers can irritate the eyes especially after repeated use. This is why ophthalmologists agree that women who wear mascara regularly use one that doesn't require a make-up remover. Also, some makeup removers may stain or damage contact lenses. Kiss Me provides the hold of a high performance water-resistant mascara yet only requires water and gentle pressure to come off.

No running, No smudging, No Flaking, No clumping, No make-up Removers…
No Compromise.